Telecom Egypt (TE) (Ticker: ETEL.CA; TEEG.LN), Egypt’s incumbent telecommunications operator is proud to announce today the launch of its mobile services, empowering the Company to be the first fully-integrated operator in the Egyptian market. 

Telecom Egypt’s formal launch of its mobile network operation was held in a ceremony inaugurating one of the first distinguished and most advanced customer service and point of sale centers to offer integrated telecommunications services, including fixed-mobile voice and data services under the new brand "WE", and as it looks forward to increase the number of outlet stores in the coming period to be proactively closer to its customers. 

The opening ceremony was addressed by Telecom Egypt’s Managing Director and Chief Executive Officer; Ahmed Elbeheiry and attended by a number of company executives and media reporters 

“Today’s announcement marks another historic milestone in the development of Telecom Egypt, as it embraces the new strategic orientation and transformation of the Company to be a fully-integrated telecom operator, empowering it to compete fairly within the Egyptian market. 

“The Company is enthusiastic, as it is commercially and operationally ready at all levels to provide its mobile services in the Egyptian market, packed with a range of innovative and integrated value added services that are enabled with cutting-edge support systems and a highly developed customer service interface and corporate website.”